NATIONAL BESTSELLER
Started as a national bestseller with nearly 30,000 copies sold, now expanding globally. It's the exact playbook we use to build category leaders.
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Who is this book for
It doesn't contain everything, but it has everything that you can apply quickly.
01
What should I really do when starting a brand?
02
How to build my own brand quickly and effectively?
03
What works in the long-term, and what is just a trend, a thing in fashion, a hype?
04
What influences effective communication the most?
05
Why do companies have trademarks on their colours?
06
Why are there so many companies in Japan with a singing logo?
12 unique principles
The Yellow Book of Brand Building will help you with concrete lessons, clear steps, warnings about traps and costly risks, and give you new inspiration with more than two hundred pictures, graphs and examples.
Phase 01
Preparing to create a Chaos-Proof Brand
Phase 02
Creating the elements of a Chaos-Proof Brand
Phase 03
Chaos-Proof Brand communication principles
Here's the data on what's waiting for you inside:
429
product mentions
349
brand mentions
228
trademark mentions
215
symbol mentions
134
profit and profitability mentions
132
effectiveness mentions
131
consistency mentions
109
brand code mentions
102
the curious “Why” mentions
93x
the magical and practical word “Tip”
61x
the words entrepreneur or businessman
54x
business
45x
Apple
31x
Klarna
18x
Ben & Jerry’s
15x
Duracell...
20x
a rabbit
544x
…NESS
1x
Joypop Turbo mention
The playbook that sold nearly 30,000 copies at home is going global. Be the first to get it.